Nike Enlists Kids To Build 'Airtopia' In Roblox

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

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Discover Airtopia: Created by Kids for Kids. Nike UK

Discover Airtopia: Created by Kids for Kids. Nike UK

Discover Airtopia: Created by Kids for Kids. Nike UK

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Nike Enlists Kids To Build 'Airtopia' In Roblox