NBA launches in-season tournament to boost interest

Someone recently asked San Antonio coach Gregg Popovich about the chances the Spurs and rookie Victor Wembanyama have of winning the NBA Finals this year. Popovich politely laughed. 

The In-Season Tournament Offered a Window Into the NBA's Future - The Ringer

How the NBA's new in-season tournament that starts this season will work

NBA In-Season Tournament winners, losers: Lakers, Adam Silver happy after Year 1, plus verdict on those courts

NBA teams launching activations, promotions around In-Season Tournament

NBA's new In-Season Tournament looks to draw more advertisers

How the NBA's new in-season tournament works and Sixers' group - Liberty Ballers

Why a successful in-season tournament is crucial to the NBA's next TV deal - SportsPro

The NBA in-season tournament might be a huge boon to camaraderie and leadership to successful teams. Each player on the winning team gets 500k. That's a 25% total pay boost to a 1st round draft pick/vet min, and can literally double a 2nd rounder's pay

NBA unveils trophies, medals for In-Season Tournament

In-Season Tournament brings new dimension to start of the season

NBA In-Season Tournament is the bizarre idea nobody wanted or needs

NBA In-Season Tournament to debut in 2023-24 season

nba cup: NBA Cup 2023: Games, schedule, fixtures, groups, teams, playoffs, finals of NBA In-Season Tournament - The Economic Times